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#Management #Project tools #Social media 3 mins read

How to build a social media campaign

Social media campaigns are always the first choice in the brand development of investors, whether small companies or even large companies building this campaign. What makes social media campaigns so important is the ability for businesses to connect with their customers in new ways on social media and increase engagement by clear calls to action.


Photo by Adem AY on Unsplash

More than half of the world’s population uses social media, but how can those potential customers be reached? Like most things, a social media campaign requires a solid plan to make the biggest impact. So what are the things to keep in mind when running a social media campaign? We will find out together in the article below.


How to build your own successful social media campaign?

1. Make a clear route

Creating a clear roadmap for a media campaign will be the lever for the success of the entire campaign, a car that wants to run to the finish line needs to go the right way. In other words, planning a social media campaign is also a form of project management. Project management is a long process and requires many skills, but everything becomes more efficient and convenient if you know how to use management software.


UpDiagram – a project management software that is new but extremely “workable”. This software allows you to plan campaigns and execute campaigns on any platform. With functions such as:

  1. Various work view modes (Kanban, Grid, Calendar, Mindmap)
  2. Import data from projects available from Trello, Assembla, JiraExcel,…
  3. Integrate other applications such as Microsoft team, Slack, Rocket, Zalo,…
  4. Email and In-app notification for project activities
  5. Decentralize, assign tasks and manage members
  6. Keep track of activity history
  7. Integrate active directory
  8. Internal environment settings


Specifically, to increase sales, stores have updated their products based on the changing trends in the seasons. At the same time, to increase brand awareness, they need to build media campaigns on social platforms and need a project schedule to manage all online movements. If a campaign requires KPIs or other statistics to estimate and determine success, you can create additional data fields on UpDiagram.


2. Know exactly who you’re trying to reach


Before you launch a social media campaign, it’s important to figure out the group of people you’re trying to reach. While you may also be trying to reach people of a certain generation age is not the only factor to consider. Many other factors can be considered, including:

– Gender

– Location

– Position

– Education Level

– Interests


A social media campaign can’t be successful if you don’t know what audience you’re trying to reach, so define your audience early on.


3. Research What Their Needs Are 


After you’ve identified the person you’re trying to reach, the next step is to figure out their needs. Not everyone has the same needs. You need a list or a tool with a “tables” function like UpDiagram to aggregate or divide the needs of each customer object in a particular campaign.


And the next step is to choose the posts that match the needs of customers on a specific social platform. For example, Twitter users appreciate short posts and to the point, not exceeding 280 characters. On the other hand, Instagram users value visual elements more like photos and videos.


4. Create your content and schedule posts


At this point, you know who you’re targeting, the tone your content will adopt, your campaign will run on social media platforms. which group and how do you want the audience to feel. Now, you’re ready to create content and schedule it.


One way you can do this is to track the number of views, shares, and clicks that each of your posts gets using social media monitoring software. This way, you can not only learn how often to post but also the types of content and posts that get the most engagement.


5. Be careful with arising risks


The risks of a social media campaign depend on both the target audience and the content of the media post. While simple, casual content may be best on Facebook or Twitter, it may not be suitable for LinkedIn. And that’s when the risks begin, different points of view appear and arguments will arise if you do not understand your post. But when using UpDiagram and the post-management template, those problems are no longer a concern.


In addition, if the problem comes from customers such as bonus points, UpDiagram also has a loyalty management form, risks from SEO words also need to be managed,…


A social media campaign Good organizations need specific skills and requirements, it will be perfect to know how to apply technology software to a communication campaign. UpDiagram will be the best choice when you want to build and execute campaigns.

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