Making a marketing plan?

“People with disabilities are the largest minority group in the world. This community has a presence in every market and the buying power to prove it, but you would never know that from watching today’s ads” – United Nation

However, a lot of businesses unintentionally exclude a large group of people from accessing their websites and digital marketing materials, such as people with disabilities. If your digital marketing materials aren’t create properly. They are incompatible with these assistive technologies. And you’ve effectively prevented people from interacting with your brand online.

For this reason, accessibility is a new important definition in the future of effective digital marketing. In this blog, let’s discover more about accessibility and how to build accessibility into your marketing plan.

A CLEARER LOOK AT ACCESSIBILITY

Accessibility is a term used to describe websites and online materials that are used to people with disabilities, who may get barriers to the way they experience digital products.

Disabled people make up a significant portion of the population. But indeed, they often overlook brands and online digital marketing programs. This may be because brands have not paid enough attention, or have not found a way to approach.

There are many types of impairments, such as physical disability like deaf or hard of hearing, blindness, mobility loss, etc. Or cognitive impairments such as language problems, complex decision-making, dyslexia, etc. As you can see, there are many types of impairments that affect our customer journey.

However, with a few practical steps, we can make digital marketing more user-friendly and accessible to all users and instantly increase your reach to potential customers, as well as grow your revenue.

HOW ACCESSIBILITY CAN BE APPLIED TO YOUR MARKETING PLAN

To gain and keep accessibility in marketing, it’s not enough to always keep accessibility thought on the back of your team. Therefore, to truly be considered an accessible marketing campaign. You need to focus on the center and front of your accessibility in your marketing plan.

In almost all marketing plans, there are often descriptions of different customer segments. So, it’s a great idea to dedicate a segment of people with disabilities and develop their buyer persona. Which is an effective way to increase the accessibility of the marketing plan. Still, disabilities are not always the same, there’s a variety of their types and severity, so there’s no perfect persona that is hoped to capture all disabilities’ insights.

TOOLS TO GET STARTED

Creating accessible content and web experiences for your marketing plan also means that you work to make your marketing materials accessible. Marketing teams may not have the resources to go back and update all pieces of content that have been create. But there are some of the changes we can make to impact customer behavior. Such as adding closed captions to your videos or making PDFs more able to read.

However, thanks to the growing interest in accessibility by the marketing community. Marketers can use several developed tools to ensure that their content is accessible to people with disabilities and can expand your reach. We suggested the following recommendations:

– Accessibility Insights (from Microsoft):

Microsoft Accessibility Insights helps developers find and fix accessibility issues before they ship their work. It does this by checking for 50 common accessibility compliance requirements. It also checks for accessibility compliance with the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA success criteria.

The Visual Helper from Accessibility Insights

Sources: accessibilityinsights.io

– Lighthouse (from Google):

Lighthouse is a free tool that Google provides to help people make their websites better. It checks a variety of things, including how fast a website loads and how accessible it is to people with disabilities.

Sources: developers.google.com

– WAVE (from WebAIM):

WAVE is a tool that helps you check websites for accessibility. It’s a free tool from the non-profit WebAIM. You can use WAVE to check for accessibility problems on your website. WAVE also has browser extensions for Firefox, Edge, and Chrome. If you’re looking for a more robust, automated solution, Pope Tech uses WAVE to power its paid accessibility testing and reporting.

Sources: wave.webaim.org

– UpDiagram:

Besides testing the accessibility of your digital campaigns, a tool to manage your plan to make sure it goes on well is always a needy thing. With UpDiagram, a free project management tool to help marketers track their plans and tasks effectively with lots of view modes and useful features. If you don’t know how to use it or have enough time to get use to it. UpDiagram has a large library of templates in different fields that may save your time and optimize work progress.

Learn more how to use UpDiagram

Ultimately, whether you’re building a site, creating a video, or preparing your next report – marketers need to keep accessibility in mind. The content needs to be either easy to navigate and understand or visually intuitive to those that might rely on certain types of media or who use translation software such as screen readers.

How to Choose the Right Task Management Software

There is a lot of confusion surrounding what task management software is and how it differs from the project management software. The difference will not be recognize properly without making different comparisons for the two types of software above, for this reason, we are here to make that clear.

Photo by Corinne Kutz on Unsplash

In this article, we will explain what task management software is and explore use cases for different types of work management tools. Purpose? Find the right tool for your needs.

Overview of work management software

– What is task management software? –

According to Capterra: “Work management software helps users manage processes/tasks, organize tasks and activities, and collaborate in a shared workspace. These tools capture the planning and execution of work, streamline communication, and provide status updates and views relevant to different stakeholders.”
According to Lucidplot: “Work management software is a tool used to plan projects, implement projects, allocate work, resources, assign personnel to participate, and manage events changes in the project.”

So in summary, task management software is software that allows users to manipulate the creation and development of plans or projects. You may have heard of “work management” software by various names, including:

Collaboration
Management software
Teams productivity tools
Collaboration software

Another, you will notice there is a Some of the main themes are repeated here: Teams and Collaboration. That’s because task management software’s target audience is non-technical business professionals and knowledge workers, and the primary purpose of these tools is to facilitate collaboration between users. Key features include:

Various data fields: images, text, lists, checkboxes, dates, progress, formulas
Import data from projects available from Trello, Assembla, Jira, Excel,…
Integrating other applications such as Microsoft team, Slack, Rocket, Zalo,…
Email and In-app notification for project activities
Decentralization, assignment of tasks, and member management

There is some overlap between task management and project management software features; therefore, the key difference is that project management tools include project planning and tracking and are designed to manage the three constraints of a project (scope, schedule, and budget). In contrast, Task management tools do not provide such a level of monitoring.

– Work management software use cases –

In addition to the use of work management software in projects as known, the software is more widespread as it can also be used with needs. and different purposes. Use cases for task management tools include:

Consulting
Marketing
Event coordination
Emergency management
Search
Strategy development

– Task management software items –

1. Personal to-do list

Design a personal list with simple features, suitable for scheduling and personal activities. Some software for this category is Any.do, Todoist, Wunderlist,…

2. Task manager / shared task

As a centralized workspace; designed for teams; allows users to assign tasks, track work efforts, and collaborate/communicate around these efforts, and so, some of the software for this category are: Asana, Basecamp, Trello, and UpDiagram.

3. Collaboration Tools / Agile Tools

Software in this category for software development teams, providing a collaborative workspace to execute and track tasks at each stage of the development lifecycle, and so, provide a shared platform that allows multiple users to communicate and collaborate. Some of the software for this category are Leankit, Pivotal Tracker, SpiraTeam, and UpDiagram.

– How to find the right task management software for your needs –

The first is to determine what project your work is in. Make sure this verification is done thoroughly as it will determine all the software you will be looking for later.

Create a curated list of software based on functionality and team requirements (data fields, management templates, customer service providers, etc.). And so, you can review the software above and filter the product list by the features you are looking for. In addition, test the work management tool by asking your vendor what features you need and if they offer additional or groundbreaking features for you, narrow your selection down (three to five products), and pick the one that suits you best. Invest in the tool that best suits your needs.

Potentials for Artificial Intelligence technologies

“A highly interactive project management tool. Its diagrammatic approach is very intuitive, making it becomes really easy to track and manage various aspects of a project. The tool also offers great flexibility through custom fields and templates.”

University of Wollongong

Dam Khanh Hoa – Associate Professor, PhD

“UpDiagram is a highly interactive project management tool. Its diagrammatic approach is very intuitive, making it becomes really easy to track and manage team members’ activities and other complex aspects of a project. UpDiagram is an excellent collaborative platform by empowering team members to jointly interact on project tasks (e.g. leaving comments). The tool also offers great flexibility through providing custom fields and templates, which allows for accommodating a wide range of domains.”

“Finally, I can see potentials for deploying Artificial Intelligence technologies to UpDiagram (e.g. automating routine tasks, project analytics and chatbots) to deliver its vision of revolutionizing project management.”

Hoa Khanh Dam - Associate Professor in Software Engineering

Deal with the Risks

“Nice to keep track of everything day by day, even when I’m at home. It is very fast and convenient to use and create more projects at any time and anywhere.”

JusFeedBack

Ken – MD, Activeo

How does UpDiagram support your work?

“There have always been risks in any project. The best way to deal with it is to get along with and always plan the solutions. So I have created my own project to help my subordinates and me to manage all risks. And you know, it works. I also receive a suggestion to have the template for that. Good to share with you, guys”

“Nice to keep track of everything day by day, even when I’m at home. It is very fast and convenient to use and create more projects at any time and anywhere.”

How do you feel our templates?

“I think I must be practical, because those templates are created based on real cases, such as mine. Of course, some data is changed to ensure security, but It still works, I think.”